Personally, I love to organize my many, many interests. I have a paper file drawer at home to prove it...but never had I thought to put my love of movie theme composers anywhere on the internet! It's just more satisfaction than I can express. Having a "file" of websites that doesn't take up room in a file drawer or clog up my favorites list is a joyful discovery! Making a Rollyo for vendor contacts for work now makes such good sense. I can't wait to get started so I can see how it works for me. The trouble is, I have so many contacts, I may run out of room on Rollyo. I'll just have to play more won't I!